On the legal, economic, cultural and political issues of hot versus frumpy air hostesses.Blogger Glen Whitman wonders with regards to the decline in ‘hotness’ of airline stewardesses on American airlines, putting the change from young and hot until about the 1970’s to older and plainer nowadays down to deregulation; on past airlines largely couldn’t compete for passengers on price, as prices were centrally fixed, but instead had to differentiate themselves by quality of service, food… and the attractiveness of their hostesses.After deregulation in 1978 however, when prices were competitively slashed, American airlines found thatas much as male customers might have enjoyed the eye candy, they weren’t willing spend for for it. More attractive staff can command higher wages. The airlines would've continued to pay them, if the higher quality had attracted more readers. But as it turns out, most people just wanted to do get where they were going, fast and not expensive.
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